Keywon

helps tech products

pivot, launch, and grow.

I am an ex-startup cofounder & CPO, MIT researcher, and IDEO designer who discovers, launches, and grows new product use cases. Recent experiences include:

Recent work

Product

Pivot a pre-seed startup to a viable B2B SaaS

CoDo

Multi-variate LMF test of a new use case with a 250-people survey

Grocery App

Articulate a big bet PMF narrative for an energy company

EV Charge

Growth

Design core habit loop and activation features for a grocery app pivot

Grocery App

Increase checkout-to-purchase rate by 43% with email nudges

Evernow

2x signup rate with landing page CRO

Evernow

Creative

Friendly product design for a novel parametric insurance

Jumpstart

Redesign an e-commerce app to fit a new target segment and value proposition

Grocery App

Produce a media kit, marketing assets, and a no-code website for a press launch

Evernow

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