Keywon
helps tech products
pivot, launch, and grow.
I am an ex-startup cofounder & CPO, MIT researcher, and IDEO designer who discovers, launches, and grows new product use cases. Recent experiences include:
Pivot a pre-seed startup to a viable B2B SaaS
Multi-variate LMF test of a new use case with a 250-people survey
Articulate a big bet PMF narrative for an energy company
Design core habit loop and activation features for a grocery app pivot
Increase checkout-to-purchase rate by 43% with email nudges
2x signup rate with landing page CRO
Friendly product design for a novel parametric insurance
Redesign an e-commerce app to fit a new target segment and value proposition
Produce a media kit, marketing assets, and a no-code website for a press launch
© Copyright-year Keywon Chung