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Lifestyle Brand [real name not disclosed] is a direct-to-consumer retailer with a distinct brand reputation around pleasure, elegance, and imagination. In order to sustain and organize their growth efforts, I proposed a series of foundational work.
Please note: Some images on this page have been re-created and re-styled with placeholder content to illustrate the work process and the output without disclosing the actual deliverables.
Growth Foundation
Use Case Definition
Use Case Visualization
Lifecycle Definition
Qualitative Growth Model
This is a proposal for an 8-week engagement I prepared: The goal is to build a foundation for systematic and sustainable growth strategy.
