Keywon

Designs human experiences for
technology platforms, from
AI to
cross-device interactions.

keywonc@gmail.com

AI + Automotive

Wearable Computing

SaladTomatoesRamen Noodles
LobsterBaguetteHotpot
Dinner RollsSalmonPickles

Grocery App Overhaul

AI-powered focus management for automotive UI

User Goal Awareness

Focal Point UI Design

Cross-Device Continuity

Pick up
Mom
at
2:30
Spend extra
1.5 hrs
Add a
Stop
Search for
Place
Get to
Burbank
Drive to
Burbank
Read
Message

Visual Focus

vs.

Current Task

by user goal hierarchy

Pick up
Mom
at
2:30
Spend extra
1.5 hrs
Add a
Stop
Search for
Place
Get to
Burbank
Drive to
Burbank
Read
Message

Cross-surface goal transfer

Pick up
Mom
at
4 pm
Spend extra
1.5 hrs
Get to
In-N-Out
Drive to
In-N-Out
Get to
Burbank
Drive to
Burbank

Physical computing platform & 
interaction grammar

Object Detection

Gesture Vocabulary

Instant Programming

Hand holding an RFID-tagged wooden alphabet P and wearing a custom device on the knuckle side with two buttons and an LED lit
Indicator LEDMicrophoneProgramming ButtonTriple-axis Accelerometer
Hand wearable device, with an RFID antenna hidden in a silicone-housing on the palmRFID Reader

Gesture primitives

Grab gesture symbol
Hand icon
Grab
Release gesture symbol
Hand icon
Release
Shake gesture symbolHand icon
Shake
Tilt gesture symbol
Hand icon
Tilt
Swing gesture symbol
Hand icon
Swing
Thrust gesture symbol
Hand icon
Thrust
Circle
Hand icon
Circle
Fan gesture symbol
Hand icon
Fan

Instant programming of physical objects

Copy-paste programming between objects

Creating interactive toys with OnObject

Hand holding a flexible toy prototype made from an orange corrugated plastic tube.
Clay toy prototype shaped like a gun with an RFID stuck into a rounded oversized head/muzzle area and another tag on the trigger/grip area.
Stretch-curved clay toy prototype with embedded black RFID tags placed on a wooden surface.
Foam squeezy toy prototype with a small RFID tag attached to a yellow sponge on top of a black sponge base.
Person holding a geometric toy prototype shaped like an arrow, composed of angular foam pieces and with RFID tags glue on.
Hand gripping a band of clay wrapping around a straight white rod toy prototype used for pointing or triggering interaction.
Two-handed interaction with an assembled toy prototype made from intersecting white rods.
A hand holding a round lump of clay with an RFID like holding a computer mouse, and an actual mouse next to it.
Circular loop toy prototype made from a flexible green hose placed on a wooden surface. Two small RFID tags are seen glued on the loop.

Making everyday objects interactive

A mother and child explore a playful tangible interaction together at a table; the mother wears an OnObject sensing device on her right hand while guiding the interaction.
Two users demonstrate a tangible interaction prototype using a LEGO-based board; the person on the right wears an OnObject sensing device on their right hand while interacting with physical blocks.

Product overhaul & redesign with
habit-forming growth strategy

New Value Proposition

Quantitative Validation

Activation &
Growth Loop

Fresh Grocery App mobile mockup

Activation into core value prop

Moving touch/mouse pointer
Butter Garlic Lobster For 2 - $1.00 US Prime Top Blade Steak Set - $1.00 Mediterranean Platter - $1.00"Welcome Deal" screenMoving touch/mouse pointer

Habit-forming flows & triggers

Kid Friendly Bundles & ItemsBrowse by Theme & CategoryHealthy Breakfast Theme Kid Friendly Theme Lightweight & Special Diet ThemeEgg Mayo Sandwich: Buy together and save 10%. Add all 3 items for $20.95 Nappa Cabbage Hotpot: Buy together and save 8%. Add all 3 items for $23.34 Tomato Pastat: Buy together and save 20%. Add all 3 items for $9.61Moving touch/mouse pointer

Quantitative concept validation

Customer SurveyCan We Move Forward? - YesLiked vs. Disliked ComponentsUniversally Liked - UX CandindatesStrong Signal - Messaging CandidatesCooking vs. PreparationTarget Segment Redefined"Home-Cooked" Meal, ExtendedHome-Cooked Meal, from Inspriation to PurchaseSimplifed ShippingMajor Variable: Customer Type Hypothesis Before vs. AfterMajor Variable: Customer Type Observations and Survey QuotesMajor Variable: Unmet Needs Hypothesis Before vs. AfterMajor Variable: Unmet Needs Observations and Survey Quotes
Customer SurveyCan We Move Forward? - YesLiked vs. Disliked ComponentsUniversally Liked - UX CandindatesStrong Signal - Messaging CandidatesCooking vs. PreparationTarget Segment Redefined"Home-Cooked" Meal, ExtendedHome-Cooked Meal, from Inspriation to PurchaseSimplifed ShippingMajor Variable: Customer Type Hypothesis Before vs. AfterMajor Variable: Customer Type Observations and Survey QuotesMajor Variable: Unmet Needs Hypothesis Before vs. AfterMajor Variable: Unmet Needs Observations and Survey Quotes

Value prop-aligned visual design

More like: Online app, Editorial, Aiding Less like: Offline market, Widgety, Asserting Humanistic Display Font Highly Legible Body & Number Font Calm, Spatial, Proportional Layout Swipe-Friendly UI Colors: Primary Green, Yellow, Red, Blue, Brand Green, Neutral Grays

Value prop-aligned bundle pricing

BaguettePickesSalmonSaladsWatermelonGrapesTunaHotpotLobsterRamen NoodlesDinner RollsBaguettePickesSalmonSaladsWatermelonGrapesTunaHotpotLobsterRamen NoodlesDinner Rolls
TomatoesHotpotPickesRamen NoodlesRed cabbageEggsSalmonLobsterBaguetteDinner RollsSaladsTomatoesHotpotPickesRamen NoodlesRed cabbageEggsSalmonLobsterBaguetteDinner RollsSalads
Red cabbageRamen NoodlesHotpotPickesHoneySaladsEggsLemonsSalmonWatermelonLobsterRed cabbageRamen NoodlesHotpotPickesHoneySaladsEggsLemonsSalmonWatermelonLobster
Ramen NoodlesHoneyEggsHotpotLobsterTomatoesLemonsGrapesPickesDinner RollsSalmonRamen NoodlesHoneyEggsHotpotLobsterTomatoesLemonsGrapesPickesDinner RollsSalmon
GrapesWatermelonSaladsHoneySalmonPickesTunaLobsterDinner RollsHotpotBaguetteGrapesWatermelonSaladsHoneySalmonPickesTunaLobsterDinner RollsHotpotBaguette
15% OFF21% OFF8% OFF
Bundle TypesMultiple DiscountsUX PrinciplesBundling & Pricing Examples
Keywon
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Fresh - Grocery AppEvernow - Menopause CareCoDo - Activation SaaS
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