Keywon

Hi.
I'm Keywon.

I design interactions

that empower people
as systems recognize intent.

Act on evolving goals across surfaces
Automotive + AI
Program behaviors into physical objects
Wearable Computing
Solve upcoming meals, not just buy items
Grocery App Overhaul
SaladTomatoesRamen Noodles
LobsterBaguetteHotpot
Dinner RollsSalmonPickles

AI-powered focus management for automotive UI

User Goal Awareness

Focal Point UI Design

Cross-Device Continuity

Current Task
Visual Focus

Current Task

vs.

Visual Focus

by user goal hierarchy

Subtle focal point

Pick up
Mom
at
2:30
Spend extra
1.5 hrs
Add a
Stop
Search for
Place
Get to
Burbank
Drive to
Burbank
Read
Message

Cross-surface goal transfer

Pick up
Mom
at
4 pm
Spend extra
1.5 hrs
Get to
In-N-Out
Drive to
In-N-Out
Get to
Burbank
Drive to
Burbank

Role & impact

Impact

Defined and prioritized interaction frameworks for an on-device AI context engine serving 500M+ global users across mobile and automotive UX.

My Role

Solo researcher & designer → Team lead

System Solution

User goal-aware mobility framework

1

Trip as a Goal

2

Goal State Continuity

3

Intelligent UI Stack

Green SUV

Signals

User Goal Model

UI Expression

Physical computing platform & 
interaction grammar

Object Detection

Gesture Vocabulary

Instant Programming

Hand holding an RFID-tagged wooden alphabet P and wearing a custom device on the knuckle side with two buttons and an LED lit
Indicator LEDMicrophoneProgramming ButtonTriple-axis Accelerometer
Hand wearable device, with an RFID antenna hidden in a silicone-housing on the palmRFID Reader

Gesture primitives

Grab gesture symbol
Hand icon
Grab
Release gesture symbol
Hand icon
Release
Shake gesture symbolHand icon
Shake
Tilt gesture symbol
Hand icon
Tilt
Swing gesture symbol
Hand icon
Swing
Thrust gesture symbol
Hand icon
Thrust
Circle
Hand icon
Circle
Fan gesture symbol
Hand icon
Fan

Instant programming of physical objects

Copy-paste programming between objects

Creating interactive toys with OnObject

Person holding a geometric toy prototype shaped like an arrow, composed of angular foam pieces and with RFID tags glue on.
Hand holding a flexible toy prototype made from an orange corrugated plastic tube.
Clay toy prototype shaped like a gun with an RFID stuck into a rounded oversized head/muzzle area and another tag on the trigger/grip area.
Stretch-curved clay toy prototype with embedded black RFID tags placed on a wooden surface.
Foam squeezy toy prototype with a small RFID tag attached to a yellow sponge on top of a black sponge base.
Person holding a geometric toy prototype shaped like an arrow, composed of angular foam pieces and with RFID tags glue on.
Hand gripping a band of clay wrapping around a straight white rod toy prototype used for pointing or triggering interaction.
Two-handed interaction with an assembled toy prototype made from intersecting white rods.
A hand holding a round lump of clay with an RFID like holding a computer mouse, and an actual mouse next to it.
Circular loop toy prototype made from a flexible green hose placed on a wooden surface. Two small RFID tags are seen glued on the loop.

Making everyday objects interactive

A mother and child explore a playful tangible interaction together at a table; the mother wears an OnObject sensing device on her right hand while guiding the interaction.
Two users demonstrate a tangible interaction prototype using a LEGO-based board; the person on the right wears an OnObject sensing device on their right hand while interacting with physical blocks.

Role & impact

Impact

MIT Media Lab research enabling everyday objects to become programmable interfaces; presented at ACM UIST and SHOWTIME events.

My Role

Solo researcher, designer & prototyper

System Solution

Gestural interaction grammar

1

Object Detection

2

Gesture Primitives

3

User Programming

Vector illustration of a hand lifting and tilting a teddy bear

N

Tag

V

Gesture

Response

Product overhaul & redesign with
habit-forming growth strategy

New Value Proposition

Quantitative Validation

Activation & Growth Loop

Fresh Grocery App mobile mockup

Activation into core value prop

Moving touch/mouse pointer
Butter Garlic Lobster For 2 - $1.00 US Prime Top Blade Steak Set - $1.00 Mediterranean Platter - $1.00"Welcome Deal" screenMoving touch/mouse pointer

Habit-forming flows & triggers

Kid Friendly Bundles & ItemsBrowse by Theme & CategoryHealthy Breakfast Theme Kid Friendly Theme Lightweight & Special Diet ThemeEgg Mayo Sandwich: Buy together and save 10%. Add all 3 items for $20.95 Nappa Cabbage Hotpot: Buy together and save 8%. Add all 3 items for $23.34 Tomato Pastat: Buy together and save 20%. Add all 3 items for $9.61Moving touch/mouse pointer

Quantitative concept validation

Customer SurveyCan We Move Forward? - YesLiked vs. Disliked ComponentsUniversally Liked - UX CandindatesStrong Signal - Messaging CandidatesCooking vs. PreparationTarget Segment Redefined"Home-Cooked" Meal, ExtendedHome-Cooked Meal, from Inspriation to PurchaseSimplifed ShippingMajor Variable: Customer Type Hypothesis Before vs. AfterMajor Variable: Customer Type Observations and Survey QuotesMajor Variable: Unmet Needs Hypothesis Before vs. AfterMajor Variable: Unmet Needs Observations and Survey Quotes
Customer SurveyCan We Move Forward? - YesLiked vs. Disliked ComponentsUniversally Liked - UX CandindatesStrong Signal - Messaging CandidatesCooking vs. PreparationTarget Segment Redefined"Home-Cooked" Meal, ExtendedHome-Cooked Meal, from Inspriation to PurchaseSimplifed ShippingMajor Variable: Customer Type Hypothesis Before vs. AfterMajor Variable: Customer Type Observations and Survey QuotesMajor Variable: Unmet Needs Hypothesis Before vs. AfterMajor Variable: Unmet Needs Observations and Survey Quotes

Value prop-aligned visual design

More like: Online app, Editorial, Aiding Less like: Offline market, Widgety, Asserting Humanistic Display Font Highly Legible Body & Number Font Calm, Spatial, Proportional Layout Swipe-Friendly UI Colors: Primary Green, Yellow, Red, Blue, Brand Green, Neutral Grays

Value prop-aligned bundle pricing

BaguettePickesSalmonSaladsWatermelonGrapesTunaHotpotLobsterRamen NoodlesDinner RollsBaguettePickesSalmonSaladsWatermelonGrapesTunaHotpotLobsterRamen NoodlesDinner Rolls
TomatoesHotpotPickesRamen NoodlesRed cabbageEggsSalmonLobsterBaguetteDinner RollsSaladsTomatoesHotpotPickesRamen NoodlesRed cabbageEggsSalmonLobsterBaguetteDinner RollsSalads
Red cabbageRamen NoodlesHotpotPickesHoneySaladsEggsLemonsSalmonWatermelonLobsterRed cabbageRamen NoodlesHotpotPickesHoneySaladsEggsLemonsSalmonWatermelonLobster
Ramen NoodlesHoneyEggsHotpotLobsterTomatoesLemonsGrapesPickesDinner RollsSalmonRamen NoodlesHoneyEggsHotpotLobsterTomatoesLemonsGrapesPickesDinner RollsSalmon
GrapesWatermelonSaladsHoneySalmonPickesTunaLobsterDinner RollsHotpotBaguetteGrapesWatermelonSaladsHoneySalmonPickesTunaLobsterDinner RollsHotpotBaguette
15% OFF21% OFF8% OFF
Bundle TypesMultiple DiscountsUX PrinciplesBundling & Pricing Examples

Role & impact

Impact

Led complete redesign of a $120M grocery platform; clarified value proposition and secured executive approval for a projected ~61% cart increase.

My Role

UX Director & Project Lead

System Solution

Everything aligned with new “fresh” value prop

1

Value Prop Reframe

2

Single Cart UX

3

Activation & Growth

Canvas shopping bag with groceries inside

Business Logic

Value Proposition

UX Logic

Keywon
Learn More
ResumeLinkedIn
Case Study
Fresh - Grocery AppEvernow - Menopause CareCoDo - Activation SaaS
Get in Touch
keywonc@gmail.com
© Copyright-year Keywon Chung