Keywon

Hi.
I'm Keywon.

I design interactions

that empower people
as systems recognize intent.

Act on evolving goals across surfaces
Automotive + AI
Program behaviors into physical objects
Wearable Computing
Solve upcoming meals, not just buy groceries
Grocery App Overhaul
Fresh Grocery App mobile mockup
Navigate menopause care with clarity
Growth Design
Long haired woman in 40-50s wearing bright color clothes, sitting with a dog

AI-powered focus management for automotive UI

User Goal Awareness
Focal Point UI Design
Cross-Device Continuity
Current Task
Visual Focus

Current Task

vs.

Visual Focus

by user goal hierarchy

Subtle focal point

Pick up
Mom
at
2:30
Spend extra
1.5 hrs
Add a
Stop
Search for
Place
Get to
Burbank
Drive to
Burbank
Read
Message

Cross-surface goal transfer

Pick up
Mom
at
4 pm
Spend extra
1.5 hrs
Get to
In-N-Out
Drive to
In-N-Out
Get to
Burbank
Drive to
Burbank

Role & impact

Impact

Defined and prioritized interaction frameworks for an on-device AI context engine serving 500M+ global users across mobile and automotive UX.

My Role

Solo researcher & designer → Team lead

System Solution

User goal-aware mobility framework

1

Trip as a Goal

2

Goal State Continuity

3

Intelligent UI Stack

Signals

User Goal Model

UI Expression

Physical computing platform & 
interaction grammar

Object Detection
Gesture Vocabulary
Instant Programming
Hand holding an RFID-tagged wooden alphabet P and wearing a custom device on the knuckle side with two buttons and an LED lit
Indicator LEDMicrophoneProgramming ButtonTriple-axis Accelerometer
Hand wearable device, with an RFID antenna hidden in a silicone-housing on the palmRFID Reader

Gesture primitives and ML recognition

Grab gesture symbol
Hand icon
Grab
Release gesture symbol
Hand icon
Release
Shake gesture symbolHand icon
Shake
Tilt gesture symbol
Hand icon
Tilt
Swing gesture symbol
Hand icon
Swing
Thrust gesture symbol
Hand icon
Thrust
Circle
Hand icon
Circle
Fan gesture symbol
Hand icon
Fan

Instant programming of physical objects

Copy-paste programming between objects

Creating interactive toys with OnObject

Person holding a geometric toy prototype shaped like an arrow, composed of angular foam pieces and with RFID tags glue on.
Hand holding a flexible toy prototype made from an orange corrugated plastic tube.
Clay toy prototype shaped like a gun with an RFID stuck into a rounded oversized head/muzzle area and another tag on the trigger/grip area.
Stretch-curved clay toy prototype with embedded black RFID tags placed on a wooden surface.
Foam squeezy toy prototype with a small RFID tag attached to a yellow sponge on top of a black sponge base.
Person holding a geometric toy prototype shaped like an arrow, composed of angular foam pieces and with RFID tags glue on.
Hand gripping a band of clay wrapping around a straight white rod toy prototype used for pointing or triggering interaction.
Two-handed interaction with an assembled toy prototype made from intersecting white rods.
A hand holding a round lump of clay with an RFID like holding a computer mouse, and an actual mouse next to it.
Circular loop toy prototype made from a flexible green hose placed on a wooden surface. Two small RFID tags are seen glued on the loop.

Making everyday objects interactive

A mother and child explore a playful tangible interaction together at a table; the mother wears an OnObject sensing device on her right hand while guiding the interaction.
Two users demonstrate a tangible interaction prototype using a LEGO-based board; the person on the right wears an OnObject sensing device on their right hand while interacting with physical blocks.

Role & impact

Impact

MIT Media Lab research enabling everyday objects to become programmable interfaces; presented at ACM UIST and SHOWTIME events.

My Role

Solo researcher, designer & prototyper

System Solution

Gestural interaction grammar

1

Object Detection

2

Gesture Primitives

3

User Programming

N

Tag

V

Gesture

Response

Product overhaul & redesign with
habit-forming growth strategy

New Value Proposition
Quantitative Validation
Activation & Growth Loop
Fresh Grocery App mobile mockup

Research-based new “fresh” value prop

“Optimal for immediate consumption”

SaladTomatoesRamen Noodles
LobsterBaguetteHotpot
Dinner RollsSalmonPickles

Brand Promise

Multiple definitions

Main Feature

Fresh showcase

Fresh Now menu: July 9th, seasonal best

User Problem

What's on the menu?

Discovery

Menu-based bundles

Kid Friendly: Egg mayo sandwich consisting of 3 items — morning rolls, egg salad, strawberry jam

UX Audit

Cart confusion

Redesign

Single-cart UX

Shopping cart mobile screen design

Mental Model

24-hour cycle

Habit Loop

Meal-time delivery

Delivery Times: Dawn, Morning, Afternoon, Evening

Multiple definitions of “fresh”

Fresh color scheme: Brand Green, Forest (Best seasonal produce), Gold (Just made fresh), Plum (Ripened to my taste), Blue (Easy-to-prep protein)
Fresh now screen designs: Super sweet right now, Spring namul for bibimbop, Baked in the last 24 hours, Fresh roasted with rich fragrance, Ripe, just right for today, Sour or not kimchi your way, Easy to prep meat items, Not frozen and pre-cleaned
Fresh now screen designs: Super sweet right now, Spring namul for bibimbop, Baked in the last 24 hours, Fresh roasted with rich fragrance, Ripe, just right for today, Sour or not kimchi your way, Easy to prep meat items, Not frozen and pre-cleaned
Fresh now screen designs: Super sweet right now, Spring namul for bibimbop, Baked in the last 24 hours, Fresh roasted with rich fragrance, Ripe, just right for today, Sour or not kimchi your way, Easy to prep meat items, Not frozen and pre-cleaned

Menu bundles increase discovery and cart size

Menu-based item bundles: Lobster home party, Tomato pasta, Bulgogi bibimbop, Egg mayo sandwich, Squid sashimi, Napa cabbage hotpot, Salmon bruschetta, Mediterranean Platter, Top blade beef steak
Menu-based item bundles: Lobster home party, Tomato pasta, Bulgogi bibimbop, Egg mayo sandwich, Squid sashimi, Napa cabbage hotpot, Salmon bruschetta, Mediterranean Platter, Top blade beef steak

Typical Cart

$31.28

Grocery item: Soy bean stew (not in cart)
Grocery item: Pork belly (1 in cart)
Grocery item: Asserted leafy vegetables (1 in cart)

Menu Bundle Cart

$50.40

Menu bundle: Essential K-BBQ (3 items, 1 in cart each)

Various discounts stack seamlessly in cart

Shopping cart with a list of items: Welcome deal, item discounts, bundle discounts, combo discounts applied to various items
Bundle TypesMultiple DiscountsUX PrinciplesBundling & Pricing Examples

Streamlined single-cart UX

Before

6 tabs

Disappearing items

Separated by sourcing

Separated by shipping

WINE365 item (1), Petland items (2)
Scheduled Delivery item (1), Same-Day Delivery items (2), Standard shipping item (1)
Shopping Cart: Grocery tab inactive, Partners tab active
Grocery tab open, 3 sub-tab shown: Scheduled (1), Same-Day (2), Standard (1)
Shopping Cart: Grocery tab active, Partners tab inactive
Pay $77.20
Pay $40.84

After

No tabs

All items visible

In-house fulfillment

One delivery channel

8 items
Shopping Cart
Checkout $50.57

Value-prop aligned delivery UX

Before

24 slots

Choice paralysis

Emphasis on capability

Complicated logistics

Delivery Time: 3 days * 8 slots shown all at once

After

4 slots

Meal time-based

Emphasis on user goals

Simplified logistics

Delivery Time: 2 days * 4 slots

Quantitative concept validation

Customer SurveyCan We Move Forward? - YesLiked vs. Disliked ComponentsUniversally Liked - UX CandindatesStrong Signal - Messaging CandidatesCooking vs. PreparationTarget Segment Redefined"Home-Cooked" Meal, ExtendedHome-Cooked Meal, from Inspriation to PurchaseSimplifed ShippingMajor Variable: Customer Type Hypothesis Before vs. AfterMajor Variable: Customer Type Observations and Survey QuotesMajor Variable: Unmet Needs Hypothesis Before vs. AfterMajor Variable: Unmet Needs Observations and Survey Quotes
Customer SurveyCan We Move Forward? - YesLiked vs. Disliked ComponentsUniversally Liked - UX CandindatesStrong Signal - Messaging CandidatesCooking vs. PreparationTarget Segment Redefined"Home-Cooked" Meal, ExtendedHome-Cooked Meal, from Inspriation to PurchaseSimplifed ShippingMajor Variable: Customer Type Hypothesis Before vs. AfterMajor Variable: Customer Type Observations and Survey QuotesMajor Variable: Unmet Needs Hypothesis Before vs. AfterMajor Variable: Unmet Needs Observations and Survey Quotes

Activation into core value prop

3 tabs: Home (selected), Fresh Now, Ideas
Butter Garlic Lobster Home Party for 2
Icons: Quick, Buy Again, On Sale, Popular, New
Butter Garlic Lobster Home Party for 2 - $1.00, Mediterranean Platter - $1.00, US Prime Top Blade Steak Set - $1.00
Moving touch/mouse pointer

Habit-forming flows & triggers

Kid Friendly Bundles & ItemsBrowse by Theme & CategoryHealthy Breakfast Theme Kid Friendly Theme Lightweight & Special Diet ThemeEgg Mayo Sandwich: Buy together and save 10%. Add all 3 items for $20.95 Nappa Cabbage Hotpot: Buy together and save 8%. Add all 3 items for $23.34 Tomato Pastat: Buy together and save 20%. Add all 3 items for $9.61Moving touch/mouse pointer

Role & impact

Impact

Led complete redesign of a $120M grocery platform; clarified value proposition and secured executive approval for a projected ~61% cart increase.

My Role

UX Director & Project Lead

System Solution

Everything aligned with new “fresh” value prop

1

Value Prop Reframe

2

Cart Streamlining

3

Activation & Growth

Business Logic

Value Proposition

UX Logic

Growth design for regulated menopause care domain

High-Intent Target
Lifecycle System
Growth Design Library
Pink moon
Banana treePill panelOrange color pillsCreamGrapefruitFemale doctor

Design library as growth engine

"Growth Design Library" Figma window
A list of pages titled "READ ME FIRST" "Brand Guides" "Value Proposition" "Fonts" "Colors" etc.
"Design Assets" Google Drive folder window
A list of folders titled "_READ ME FIRST" "Ad Creatives" "Brand Assets" "Design Projects" etc.
A grid of symptom iconsA grid of symptom icons
Symptoms guide
Long haired woman in 40-50s wearing bright color clothes, sitting with a dog
Four diverse friends sitting on a green couch and floor, smiling and holding drinks while chatting indoors.
Acquisition flow diagram
Default user states diagram
Pale putty color bubble mailer with blue text 'EVERNOW' and a looping arrow design on the front.Salmon pink color bubble mailer with blue text 'EVERNOW' and a looping arrow design on the front.Blue color bubble mailer with white text 'EVERNOW' and a looping arrow design on the front.
Blue Evernow product box with logo and two pink earplug-shaped vaginal tablets in front.Putty Evernow product box with logo and two pink earplug-shaped vaginal tablets in front.
Blister pack with two light blue oblong pills partially pulled out of putty and blue Evernow branded box.White tube of cream with a putty pink label and a blue letter E logo with an arrow.Estradiol patch with putty color packaging featuring a blue circular arrow and E logo.

Clinical effiacy visualization

Hot flashes: 74% reduction by month 1 94% by month 2Skin/hair changes: 75% reduction by month 1 84% by month 2Painful sex: 73% reduction by month 2Sleep disruption: 60% reduction by month 2 70% by month 5Weight changes: 70% reduction by month 2Brain fog: 50% reduction by month 2 63% by month 4
Hot flashes94% reduction by month 2
74%
month 1
94%
month 2
Skin/hair changes84% improvement by month 2
75%
month 1
84%
month 2
Painful sex73% reduction by month 2
73%
month 2
Sleep disruption70% reduction by month 5
60%
month 2
70%
month 5
Weight changes70% reduction by month 2
70%
month 2
Brain fog63% reduction by month 4
50%
month 2
63%
month 4
Hot flashes94% reduction by month 2
74%
94%
month 1month 2
Skin/hair changes84% improvement by month 2
75%
84%
month 1month 2
Painful sex73% reduction by month 2
73%
month 2
Sleep disruption70% reduction by month 5
60%
70%
month 2month 5
Weight changes70% reduction by month 2
70%
month 2
Brain fog63% reduction by month 4
50%
63%
month 2month 4

Strategic friction in acquisition

Evernow
Get proven, effective treatment for real results.

Lifecycle experiment designs & analytics

Evernow App Icon
New! Save 40% Introducing annual membership
Woman checking her phonePlant pot
Email opt-in mobile webpage that says 'Your relief starts here'
Email opt-out mobile webpage that says 'Sorry to see you go'
Email design showing press clippings from New York Times with a quote 'When Ms. Jackson first started looking into the menopause landscape, she said, she was shocked at how little information and support was available for this huge category of human beings.'
Email design outlining membership fee vs. each prescription costs
Email design comparing 3 pricing plans: $49/mo monthly plan, $43/mo 3-month plan, and $29/mo 12-month plan'
Email design showing member testimonials with 5-star ratings
A diagram of 16 lifecycle scenarios and conversion attribution

End-to-end growth work

Paid social ad with a Evernow prescription shot
Arrow to right
Landing page at Evernow.com with a call to action that says "Get Started"
Diverging arrow
Account creation page with email and password field, and a call to action button that says "Sign Up"
Evernow homepage with a modal popup that says "Get updates: Sign up for our emails"
An email titled "Keywon, your care plan awaits" Email body says "Start today and take 20% off"
An email from Evernow titled "Do you have these symptoms?" Email body says "8 signs you may have hot flashes"
Converging arrow
Evernow website page that says "Purchase Complete" with a photo of Dr. Emily Hu
Arrow to right
Evernow's mobile app screen that says "Update membership plan" Monthly plan: $49/mo Disabled button says: Current plan 3-month plan: $43/mo Button says" Save 12%" 12-month plan: $29/mo Button says: "Save 40%"
Arrow to right
An email titled "Keywon, Give $25, Get $25." Email body says "Evernow is better together" Button in the email says "Get your referral link"
Paid
CRO
Email Capture
Lead Nurture
Abandoned Cart
Plan Upgrade
Referral
>
>

Role & impact

Impact

Owned growth design for a series-A digital healthtech reinventing menopause care, resulting in 2x signups, 20%+ upgrades, 43% conversion in regulated domain.

My Role

Growth Design Lead

System Solution

Lifecycle system targeting high-intent users

1

Lifecycle Experiments

2

Strategic Friction

3

Growth Design Library

2x

+43%

+20%

Keywon
Learn More
ResumeLinkedIn
Case Study
Fresh - Grocery AppEvernow - Menopause CareCoDo - Activation SaaS
Get in Touch
keywonc@gmail.com
© Copyright-year Keywon Chung