Expertise

A Product + Growth + Creative operator in one.

Product-Market Fit

Discover and validate new offerings.

Growth

Create and capture more value for more customers.

Creative

Build a compounding emotional engine for your growth.

By Phase

From pre-seed startups to late-stage tech companies.

PMF Discovery & Validation

Team alignment & synthesis

Groundwork

Product-Market Fit (PMF) Audit
Founder Alignment
Team Alignment
Squad Team Building

Discovery

Customer & Secondary Research
PMF Interviews
Research Synthesis
PMF Narrative

Broad Validation

Pretotype Feedback Interview
Customer Survey
Multivariate Concept Test

Early Traction

Pitch deck & media kit

Fundraising

Pitch Assist

Targeted Validation

Language-Market Fit Test
No-Code Prototype
Concierge Prototype
Smoke Screen Tests

Audience Building

Email List Building
Content Marketing

Launch

Acquisition Campaigns
Press Kit
Product Hunt

Activation & Engagement

A 4-step growth loop with a linear effort to kickstart it

Retention

Core Habit Loop Design
Retention Metric Definition
Manufactured Trigger Design

Customer Lifecycle

Activation Strategy
Onboarding Design
Email & SMS Automation
Analytics & Reporting

Paid Growth Loop

Campaign Management
Creatives

Monetization & Growth Strategy

Funnel audit

Growth Modeling

Acquisition Funnel Audit
Executive 1-Pager Growth Model
Simple Growth Projection Model

Monetization

Model-Product Fit Strategy
Pricing Tests

Systematic Growth

Experimentation Portfolio
Experimentation Sprints

Brand Building

Brand and cretive design

Brand Design

Style Guides
Design Principles
Signature Components & Interactions

Product Design

Design Research
UX Architecture
Web/App Design
Lightweight Design Systems

Operations

Design Team Coaching
Agency Management
Contractor Management

Creative Growth Engine

Creative asset product image

Creative Guides

Mission and Brand Statements
Efficacy and Service Claims
Concepts and Glossary
Do’s and Dont’s

Creative Assets

Brand Asset Library
Ad, Social Post, Email Templates
Web Component Design & Publishing

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