CoDo was an early startup team with a vision to boost productivity with social reinforcement mechanics. When initial attempts to gain traction with B2C products proved difficult, the CoDo team sought an advisor who would lead a more deliberate process to discover a new market and a new Product-Market Fit (PMF) narrative.
As a hands-on advisor to CoDo, I led the PMF Discovery project to find a new direction for the company. After the discovery, I also participated in the Alpha launch and outlined a fundraising pitch deck based on the new B2B SaaS direction.
Please note: Some images on this page have been re-created and re-styled with placeholder content to illustrate the work process and the output without disclosing the actual deliverables.
Team Vision Alignment
Weekly Founder Coaching
Email Marketing Setup
React Components Styling
User Guides Documentation
Every startup begins with a unique point of view (POV) from its founders.
CoDo founder & CEO Hisun Kim had a life-changing experience which taught her that small wins and encouragements from a close-knit social circle can help you achieve amazing things. Scientific research confirmed her experience too.
A serial entrepreneur, Hisun explored ways to apply the power of social mechanics and small wins to health and productivity problems in the B2C space. But it can be tricky to find an intersection between your vision and a viable PMF narrative. That’s when I got the call.
After the team converged on two candidates directions for CoDo, the founder and CEO made an executive decision, largely based on the founder-market fit factor:
Which problem is the CoDo team, especially the founder, better positioned to solve?